How to Get free Traffic for Website

Indeed, the most delicate part is not the creation of the website, but to succeed in attracting visitors. Because, you can imagine, you are not the only company present on the web. In June 2020, there were no less than 1.78 billion websites worldwide.

It is therefore essential to put in place a strategy to develop traffic on your website. If advertising and paid referencing are part of the easy and quick solutions, they are not the only ones. There are solutions that cost next to nothing, but require you to invest time and effort to be successful.

Here are top 10 ways to drive traffic to your website for free.

1.- Post content regularly

This is one of the best ways to attract a large audience to your site. Start by creating a blog, then post regularly (at least once a week) quality content. Don’t hesitate to vary the types of content: videos, guides, lists, case studies, customer interviews or testimonials, webinars, podcasts, etc., and to address topics that are relevant, interesting and useful for your audience. Don’t just talk about your products, but deal with topics related to your sector and your industry.

2.- Use social networks

If this is not already the case, you must imperatively be present on social networks (Instagram, Twitter, LinkedIn, Facebook, YouTube, etc.) in order to promote your brand, your products and services as well as your content. According to the Digital Report 2021 , published in January 2021 by Hootsuite and We Are Social, 75.9% of French people use social networks. So you are sure to reach a large number of people. Social media network is one of the top source get free traffic for website. For more efficiency, choose your platforms according to your audience and the type of content you want to publish. For example, favor Instagram and Pinterest for photos, YouTube for videos and LinkedIn for professional or B2B content.

Be creative and original, and post content that encourages interaction with your audience and will make them want to click through to your website.

Being active on social networks allows you to create a community of fans and develop your relationships with your customers and prospects. Encourage dialogue with your followers, answer their questions and comments, organize contests, thank them for their loyalty. Admittedly, it takes time, but your investment will be rewarded.

3.- Do guest blogging

To generate traffic on your website, you can also practice guest blogging. It’s about writing an article for free as a “guest” writer for a site that deals with topics similar to yours. In exchange, the site owner allows you to slip a link to your website. These backlinks help drive traffic to your site and improve your natural referencing (SEO).

Thanks to guest blogging, you benefit from the notoriety and visibility of the blog that welcomes you and you attract new visitors to your website.

4.- Call on influencers

Today, it is very common to call on an influencer to make themselves known, promote their brand and attract Internet users to their website. According to a study by Rakuten , 61% of consumers surveyed interact with an influencer at least once a day and 80% have already made a purchase recommended by an influencer. We understand why more and more companies are integrating influence marketing into their marketing strategy.

Carefully choose your influencers according to their audience and make sure that the values they convey are in line with yours.

5. Make your site responsive

A responsive website means that it can automatically detect which device a user is using to connect and thus instantly adapt to the screen format to improve the user experience.

Did you know that Google (and other search engines) penalizes sites that duplicate their content, i.e. have a version for each type of device (smartphone, tablet, computer)? And when you know that 66.6% of the world’s population connects to the Internet via their smartphone, you understand the need for a responsive site. Thus, your visitors easily find what they are looking for on your site and you remain referenced on search engines.

6.- Don’t neglect email marketing

If some had announced the death of email marketing, it is however far from being the case . Indeed, email campaigns remain an effective and essential way to attract traffic to your website.

Start by collecting as many e-mail addresses as possible (through opt-in forms on your site, downloadable content, etc.), then regularly send (once a week) a newsletter to inform your contacts of the news of your SMEs, news, the publication of a new article, exclusive promotions, etc. Take care of the presentation and the content so that the recipients want to read it.

By using an all-in-one CRM such as Act! CRM , creating your emailing campaigns becomes child’s play.

7.Ask your friends to help you promote your store

If you’re wondering how to generate free traffic, don’t underestimate the power of word of mouth marketing. Ask your friends and family to help spread the word about your online store. Ask them to share your company’s posts on social media, or recommend your products to their colleagues. People are more likely to engage with a store if it’s recommended by someone they trust.

Of course, this shouldn’t be the only way to promote your online store. But if you’re just starting out, word of mouth can help bring visitors to your online store.

8.- Optimize your Google My Business listing

We’ve already talked about getting your business listed in online directories, so what makes Google My Business worth mentioning again? Google is the largest search engine in the world, and you want to appear in searches relevant to your business and location.

To optimize your Google My Business listing:

Fill in all of your store details, such as your business description, hours, address, and of course, a link to your site. Update this information as it changes.
Add photos of your storefront and your products. Businesses with photos get 35% more clicks to their websites than businesses without photos.
Keep the business description short but detailed. Include relevant keywords and search phrases in your description.
Manage and respond to customer reviews.
Share offers, events, and products directly on Google Search and on Maps via posts on Google My Business.

9 . Target the right keywords

Regularly publishing content on your blog improves your SEO overall. Still, if your articles and pages are poorly optimized, they will hardly stand out in search results. SEO is all about targeting the right keywords in the first place: it is often easier to focus on specific and less sought-after expressions (the so-called long tail). We also advise you to take a look at our techniques for finding long tail keywords . Once your keywords have been found, all you have to do is use them by creating very good quality content to attract search engines.

10. Free Traffic Exchange

Driving traffic to your online store is one of the most important aspects of running a successful business. It doesn’t have to be expensive or complicated and it can even be free!. Traffic exchange is the easiest way to get free traffic on your website. There are many websites and platforms that offers free traffic exchange facility for their user in the easiest way like feeling surf, zigmacash.com, 10khits and many more.

Summary:

By following these tips, you will manage to improve the visibility of your website and increase the number of visitors, and therefore customers. Don’t forget to set up indicators to analyze and monitor the effectiveness of your actions and the performance of your site.